Kua panuitia e Nike te 1,600 o ngā mahi puta noa i te ao

Nō nā tata nei, e ai ki te paetukutuku Hainamana o Wall Street Journal, i kōrero te Tumu Whakarae o Nike, a John Donahoe, i roto i tētahi īmēra ka tapahia e te kamupene te 2% o āna kaimahi. E 83,700 ngā kaimahi a Nike puta noa i te ao, ā, e matapaetia ana ka taea e te kamupene te tapahi i te neke atu i te 1,600 ngā mahi.

I Haina Nui, kua mutu te whakakorenga kaimahi a Nike i te tau 2020, ko te ōwehenga o ngā whakakorenga kaimahi he 20%, tata ki te 400 tāngata, ā, tata ki te 2,000 ngā kaimahi i Haina Nui.

I kī anō a Tang Ruoxiu ka whakamahia e te kamupene ngā rauemi hei whakanui ake i te haumitanga ki ngā kāwai pēnei i te raupapa oma, ngā kākahu wahine me te waitohu Jordan. E tūmanakohia ana kāore tēnei rauna o te whakamutu mahi e pā ki ngā kaimahi i roto i ngā toa me ngā pokapū tohatoha a Nike, kāore hoki e pā ki ngā kaimahi i roto i te tīma auaha a Nike.

E ai ki ngā pūrongo i tīmata ngā mahi whakakorenga kaimahi i te 16 o Pēpuere, ā, kotahi wiki te roa. Ka mutu te hauwhā tuatoru o ngā pūtea a Nike i te 29 o Pēpuere, ā, e matapaetia ana ka puta anō ētahi atu mahi whakakorenga kaimahi i te mutunga o tēnei hauwhā me te hauwhā e whai ake nei.

I te hui hua o Hakihea 2023, i pānuitia e ngā kaiwhakahaere o Nike ngā utu whakahounga tae atu ki te $400-450 miriona mō te haurua tuarua o te tau pūtea 2024, ko te nuinga e pā ana ki te utu whakamutu mahi. I taua wā anō, i pānuitia e Nike te moni whiwhi mō te hauwhā tuarua o te $13.4 piriona me te hua kupenga o te $1.6 piriona, i tutuki ai, i hipa ake hoki i ngā tumanakohanga a ngā kaitātari.

Heoi, kei te wehewehea te āhua o ngā hoko, i tētahi taha, he kaha ngā hoko i te Paraire Pango me te whakatairanga Double Eleven, ā, he iti iho te tono i waho o te hararei i te mea i tumanakohia. Mō ngā mākete iti, kei raro i te pēhanga te taiao ōhanga whānui i Haina Nui, i Ūropi, i te Waenganui Rawhiti me Āwherika.

I te panuitanga o ngā hua, i whakaitihia e Nike tana matapae hoko mō te tau pūtea 2024, ā, e matapaetia ana ka piki te moni whiwhi mō te tau katoa mā te 1%, he iti iho i tana matapae o mua mō te tipu waenga-mati kotahi. I kite te kamupene i pāngia ngā hua e te whakapaunga tupato a ngā kaihoko, te ngoikore o te pakihi ipurangi me te nui o ngā mahi whakatairanga.

He mahere whakaiti utu tā Nike mō te $2 piriona i roto i ngā tau e toru e whai ake nei, tae atu ki te whakangāwari i te whakarōpūtanga hua, te whakapai ake i te whai huatanga o te mekameka tuku, te whakamahi i te tauine, te whakanui ake i te aunoatanga, te whakangāwari i te hanganga whakahaere, me te whakarei ake i ngā āheinga hoko. He tohu anō hoki tēnei i te panonitanga o te rautaki a te kamupene – kia arotahi ki te hua, kaua ki te tipu o ngā hoko i muri i te whakatau i ngā take nui o ngā rawa.

Ngā Puna: Te Tānga me te Whakaoti Kakahu, The Wall Street Journal