Whai muri i a Levi's (Levi's), i pānuitia e tētahi atu kamupene nui o ngā kākahu me ngā hu te whakakorenga o ā rātou kaimahi.
I roto i tētahi īmēra puta noa i te kamupene, i kī atu te Tumu Whakarae o Nike (NKE), a John Donahoe, ki ngā kaimahi, kei te whakamutua e te kamupene te 2% o āna kaimahi, ā, kāore ia e tumanako ka pāngia ngā kaimahi toa, ngā kaimahi pokapū tohatoha, ngā kaimahi rānei o tana tīma auaha.
I te mutunga o Mei 2023, e 83,700 ngā kaimahi a Nike, ko te tikanga ka neke atu i te 1,600 ngā kaimahi ka panaia. I te 19 o Pēpuere, i whakapā atu te kairīpoata ki a Nike Haina, ā, tae noa ki te 0:00 i te 20, kāore anō kia puta he whakautu.
E ai ki te Tumu Whakarae o Nike, he mea mamae te tango mahi
I kī te Tumu Whakarae, a John Donahoe, kei te whakamahi te kamupene i ngā rauemi hei haumi atu ki ngā wāhanga oma, kākahu wāhine me te kapa Jordan. Hei whakautu i ngā whakamutu mahi, i kī a John Donahoe, "He mea mamae tēnei e kore e taea e au te whakahawea. "Kāore mātou e takaro ana i te taumata pai rawa atu i tēnei wā, ā, me whai kawenga mātou me taku tīma kaiārahi."
Nā te pikinga ake o ngā reti me ngā reiti huamoni, kua whakaitihia e ngā kaihoko ngā taonga utu nui, ā, kua whakatūpato ngā kamupene kākahu hākinakina pērā i a Nike me Adidas kei te whakaitihia e ngā kaihokohoko ngā ota mā roto i ngā hongere rarawe.
Ina hoki, i roto i te hui waea whiwhinga moni i te 21 o Hakihea o te tau kua hipa, kua whakakitea e ngā kaiwhakahaere o Nike te mahere whakakore kaimahi. I te hui waea o taua rā anō mō te hauwhā tuarua o ngā whiwhinga moni o te tau pūtea 2024, i kī a John Donahoe kei te rapu a Nike i ngā whai wāhitanga ki te whakatutuki i ngā penapena utu tae atu ki te $2 piriona i roto i ngā tau e toru e whai ake nei, me ngā penapena pea i roto i ngā wāhanga pēnei i te whakangawari i te kohinga hua, te whakanui ake i te aunoatanga me te whakamahinga hangarau, te whakatikatika i te whakahaere, me te whakamahi i te tauine o te kamupene hei whakapai ake i te whai huatanga.
I tēnei ara, ko te rauna o nāianei o te whakakorenga kaimahi 2% a Nike he wāhanga anō hoki o te mahere penapena utu. I kī anō a Nike i roto i tana pūrongo whiwhinga moni kei te mahi te kamupene i ngā mahi hei whakatikatika i tana whakahaere, e matapaetia ana ka hua ake he $400 miriona ki te $450 miriona i roto i ngā utu whakahou i mua i te taake, ko te nuinga o ēnei ka mohiotia i te hauwhā tuatoru o te tau putea 2024, ko te nuinga mō te wehenga kaimahi.
Ko te penapena utu tāpiri o te $2 piriona i roto i ngā tau e toru e whai ake nei i roto i ngā kāwai pēnei i te kākahu wahine me Jordan e kitea ana he huarahi hei whakaora anō i te tipu.
E whakaatu ana te pūrongo pūtea a Nike mō te hauwhā tuarua o te tau pūtea 2024 (2023.8.31-2023.11.30) i roto i te wā pūrongo, ko te moni whiwhi a Nike he 13.4 piriona tāra US, he pikinga 1%, ko te hua kupenga he 1.6 piriona tāra US, he pikinga 19%, ā, ko te tawhē tapeke he 44.6%, ki te whakaritea ki te 42.9% i te wā kotahi o te tau kua hipa.
I runga i te kaupapa ā-rohe, i piki ake te moni whiwhi i Haina Nui mā te 4% i ia tau ki te $1,863 miriona, me te 8% i ia tau i runga i te kaupapa moni pumau. Ko Haina Nui hoki te tuarua o ngā rohe tino tere tipu o Nike. Ina tirohia ngā momo pakihi a Nike i Haina Nui, i heke te moni whiwhi hu mā te 1% i ia tau ki te $1.361 piriona, i piki ake te moni whiwhi kākahu mā te 19% i ia tau ki te $469 miriona, ā, i piki ake te moni whiwhi taputapu mā te 32% i ia tau ki te $33 miriona.
Whakaahuamata o ngā whiwhinga moni a Nike
Kua whakapuakina hoki e Nike Haina i te aroaro o te marea kua tipu te rohe o Haina Nui mō ngā hauwhā e rima karapīpiti. I kī a John Donahoe i roto i te hui waea, i Haina Nui, i eke ngā hokonga toa ā-tinana a NIKE ki te tipu rua-mati i te Rā ā-Motu, ā, i hipa anō a Nike i te umanga i te wā 11.11 kia noho ko ia te waitohu hākinakina nama tuatahi i runga i te Tmall.
I te wā i tukuna ai e Nike te īmēra whakamutu mahi, ka arotahi a Nike ki te whanaketanga o ngā raupapa oma, ngā kākahu wāhine me ngā pakihi e toru o Jordan.
I te hui waea, i kī a John Donahoe kei te huri te waitohu Jordan hei waitohu hu tuarua nui rawa atu i Amerika Te Raki, arā, ko te waitohu nui rawa atu i muri i a Nike. Ko te uara o te pakihi wāhine a Nike e tata ana ki te $9 piriona, ā, he tipu tere te toharite i roto i ngā tau e toru kua pahure ake nei. I whakakitea e ia e 40 ōrau o ngā mema o Nike he kaihoko wāhine, "he nui ake te ōrau o ngā mema hou, ā, kei te tere haere te tipu o te tono mō ngā mema." E kite ana mātou i tētahi whai wāhitanga nui ki te mahi pai ake i taua kaihoko mā te whakatutuki i ā rātou hiahia mahi me te oranga."
Kāore e taea te aukati i te ngaru o te hunga e whakamutua ana te mahi.
Kei te kati a H&M i te 20% o ana toa i Pāniora, ā, tata ki te 600 ngā mahi ka tapahia.
Kua pānuitia e te kamupene kakahu tere nui o Huitene, a H&M, te katinga o te 20% o āna toa i Pāniora, ā, e 588 ngā kaimahi e pāngia ana. Ko Pāniora te kāinga o tōna hoa whakataetae, a Zara, kua hinga nei i a H&M i ngā tau tata nei, ā, he iti iho te uara o te kamupene Huitene i te wāhanga iti o te uara mākete o te kamupene Pāniora neke atu i te piriona euro.
E 133 ngā toa o te kamupene Huitene me te 4,000 ngā kaimahi i Pāniora i tēnei wā, ā, e 28 o ēnei e whakamaheretia ana kia kati. Hei whakautu i te katinga o ngā toa, i kī te kaikorero mō te kamupene Huitene kei te arotake tonu rātou i tana kohinga toa hei rapu i ngā toa tika i ngā wāhi tika kia noho whakataetae tonu ai.
He ohorere te whakahekenga mahi ki a H&M, nāna i whakapiki ake ngā utu i Pāniora i te tau kua hipa hei whakautu i ngā whakahē a ngā kaimahi.
Kua panuitia e Levi's te whakahekenga mahi puta noa i te ao i waenga i te 2 me te 3,000
E ai ki a Reuters i te 25 o ngā wā o te rohe, i panuitia e LEVI Strauss & Co (LEVI.N), te kamupene matua o te waitohu kakahu matua o te ao, a Levi's, i te Rāpare:
Ka tapahia te 10 ki te 15 ōrau o ngā mahi umanga o te ao hei whakaiti i ngā utu. Ko te hua o tēnei he utu whakahou o te $110 miriona ki te $120 miriona i te hauwhā tuatahi.
E 20,000 ngā kaimahi a Levi's puta noa i te ao, tae atu ki te 5,000 kei te tari matua o te kamupene.
I tukuna hoki e te kamupene he tirohanga mō ngā hoko me ngā hua o te tau 2024, he tirohanga tēnei i raro iho i ngā tumanakohanga a Wall Street.
I mea atu a Chip Bergh, te Perehitini me te Tumu Whakarae o Levi Strauss & Co:
"Ahakoa he tau uaua te tau 2023, i mutu te tau me te kaha, ā, e tino hihiri ana ahau mō te heke mai. E tino whakapono ana ahau ki a Michelle hei whakakapi mōku, ā, mā rātou tahi me te toenga o tā mātou tīma, ka whakatūria te kamupene kia angitu i te wāhanga e whai ake nei o tōna tipu."
He waitohu rongonui a Levi's mō ngā tarau tiini, i whakatūria e te kaipakihi Hūrai a Levi Strauss. I te tau 1853, i whakatūria e Levi Strauss a Levi Strauss & Co, he kaihanga kākahu kanawe. Ko te kamupene.
I te tau 1873, ka rēhitatia e ia me tētahi atu rōpū tāngata, a JACOB DAVIS, tētahi patent mō ngā "whao pupuhi" i whakamahia i roto i ā rātou tarau pātene, ā, koinei te whānautanga o ngā tarau tuatahi.
I roto i te rārangi o ngā Waitohu 500 o te Ao i te tau 2018, i tū a Levi's ki te 111 o ngā tūranga.
Kua peia a Jose Neves, te kaiwhakaū o te kamupene hokohoko ipurangi papai a Farfetch, i te kamupene, ā, kua whakamutua te 30% o āna kaimahi.
I te ahiahi o te Rāpare, i panuitia e te kamupene hokohoko ipurangi nui o Kōrea ki te Tonga, a Coupang, a Farfetch Ltd. I panaia a Jose Neves, te kaiwhakaū o Fafac, i tōna tūranga tumuaki i te wā anō i panaia ai te nuinga o ngā kaiwhakahaere o te kamupene. Kei roto i ēnei ko Tim Stone, te Tumuaki Pūtea; ko Luis Teixeira, te Tumuaki Whakahaere; ko Elizabeth Von Der Goltz, te tumuaki āpiha Ahumahi me te Ahumahi; me Kelly Kowal, te upoko o Farfetch Platform Solutions.
Ka noho tonu a Jose Neves hei kaitohutohu mā Coupang, ā, kāore a Coupang e whakatū i tētahi Tumu Whakahaere hou i tēnei wā. Mā te kaiwhakaū o Coupang, a Bom Kim, me te tīma whakahaere, e whakahaere te kamupene.
Whai muri i te tuku moni tāpui ki a Coupang mō te $500 miriona i te mutunga o te tau kua hipa, i matapaetia e Tang Xiaotang, te kaiwhakaū o Global Fashion Investments, ka ngaro wawe a Mr Neves, ā, he tokoiti noa iho ka aro ki tana momo whakahaere i muri i te ngaronga o ana mana pōti.
I kī a Coupang, te kaiārahi o te aro atu ki ngā whakahaere, he maha ngā mahi ka tangohia, ā, ka kōrero tahi rātou me te hunga i tangohia i Potukara i te Paraire me Peretānia i te Mane. E ai ki ngā pūrongo, ko te 25-30% o te katoa o ngā mahi i tangohia, koinei te ōrau nui rawa atu o ngā mahi i tangohia i roto i te umanga hangarau i roto i te neke atu i te tau, tae atu ki te hoahoa hua, ngā otinga tūāpapa me ngā tari e pā ana ki te hunga tuatoru.
Haunga te whakakorenga o ngā mahi, e kiia ana kei te haere tonu te hoko atu i ngā rawa ehara i te matua, arā, a Brown's, me te kaihokohoko a New Guards Group.
Kua panuitia e eBay tana rauna tuarua o te whakakorenga kaimahi
I te 24 o Hānuere, i rongo ngā kairīpoata o Nandu kua panuitia e te kamupene hokohoko ipurangi nui o tāwāhi, a eBay, tana whakakorenga mahi. I roto i te reta a Jamie Iannone, te perehitini me te Tumu Whakahaere Matua o eBay, i kī ia ki ngā kaimahi katoa, hei āwhina i a eBay kia pai ake te whakatutuki i te tipu roa, pumau, ka whakaitihia e te kamupene tana hunga mahi o nāianei mā te 1,000 ngā tūranga, ā, ka pā tēnei whakakorenga mahi ki te 9% o ngā kaimahi wā-katoa i ngā marama e haere ake nei. Ka whakaitihia hoki e eBay te maha o ngā kirimana mō ngā kaimahi whakakapi. He mea tika kia whakahuatia koinei te wā tuarua i roto i te tau kua tīmata a eBay ki te whakakore i ana kaimahi. I te Hui-tanguru 2023, i panuitia e eBay kei te whakakorea e ia te 500 o ngā kaimahi, arā, te 4% o tana hunga mahi, nā te puhoi o te whakapaunga a ngā kaihoko.
I roto i te reta a ngā ringa katoa, i kōrero anō a Jamie Iano kua nui ake te tere o te tapeke o ngā kaimahi me ngā whakapaunga a eBay i te tipu o te pakihi. Hei whakaoti i tēnei raruraru i whakatinanahia ai tēnei huringa whakahaere hei whakataurite me te whakauru i ētahi tīma. "Hei whakatika i tēnei, kei te whakatinanahia e mātou ngā huringa whakahaere, te whakataurite me te whakauru i ētahi tīma hei whakapai ake i te wheako pito-ki-te-pito, me te whakatutuki pai ake i ngā hiahia o ā mātou kiritaki huri noa i te ao," te kī a Jamie Iano.
E mārama ana ko eBay he paetukutuku hokohoko me te hokohoko tuihono e tautoko ana i ngā kaihoko o te ao ki te hoko me te hoko taonga tuihono. Inaa hoki, i te Hui-tanguru 2023, i panuitia e eBay e whakamutua ana e ia te 500 o ngā kaimahi, arā, tata ki te 4% o āna kaimahi, i runga i te puhoi haere o te whakapaunga a ngā kaihoko.
E ai ki ngā pūrongo pāpāho o tāwāhi, i heke ngā hea o eBay i te 4% i te marama o Noema whai muri i te whakarato i ngā aratohu moni whiwhi mō te hauwhā tuawhā, i te wā i kī ai a Jamie Iano i roto i tētahi waea a te kaitātari i kite a eBay i ngā au ngoikore o ngā kaihoko i te hauwhā tuawhā, i te mea kei te pā tonu ngā pēhanga pikinga utu me te pikinga o ngā reiti huamoni ki te whakapono o ngā kaihoko me te pēhanga ki te tono mō ngā taonga whiriwhiri.
E ai ki te pūrongo pūtea o te hauwhā tuatoru o te tau 2023 i tukuna e eBay, ko te moni whiwhi kupenga a eBay i te hauwhā tuatoru o te tau kua hipa he $2.50 piriona, he pikinga 5% ki te whakataurite ki te $2.380 piriona i te wā kotahi o te tau kua hipa, me te kore e whakaurua te pānga o ngā huringa utu whakawhiti, he pikinga 5%. Engari i runga i te kaupapa kore-GAAP, ko te moni whiwhi kupenga kua whakatikatikaina a eBay mai i ngā mahi tonu i te hauwhā tuatoru he $545 miriona, he hekenga 1% mai i te $552 miriona i te tau i mua. E ai ki ngā pūrongo, ko te moni whiwhi me ngā whiwhinga kua whakatikatikaina a eBay mō ia hea i nui ake i ngā tumanakohanga a ngā kaitātari o Wall Street, engari ko te tirohanga a ngā kaitātari mō te hauwhā tuawhā o te moni whiwhi me ngā whiwhinga kua whakatikatikaina mō ia hea o te tau pūtea 2023 i rahua i ngā tumanakohanga, ko te nuinga nā te ngoikore o te whakapaunga a ngā kaihoko nā te pikinga utu i te United States, ā, kei te kaha haere te whakataetae mai i ngā hoa whakataetae pērā i a Amazon.
Haunga te pēhanga mai i te hokohoko ipurangi ā-rohe i te Hononga o Amerika, i ngā tau tata nei, ko te hokohoko ipurangi e tohuhia ana e Temu me SHEIN o Haina kei te pēhi haere i te hea o eBay. I kī ētahi o roto i te umanga ki ngā kairīpoata a Nandu he tino tumanako te matapae a te umanga mō te tūāpapa hokohoko ipurangi o Haina. "He whakaaro whānui kei te noho tonu te mana o te ao, ā, he kaha rawa te mekameka tuku me ngā āheinga whakahaere."
Ngā Puna: Southern Metropolis Daily, Global Fashion Investment, Textile Fabric Platform
Te wā tuku: 27-Pepuere-2024